Fundraising Detective

5 Ways Fundraisers Can Utilise the Power of Mobile

This month's non-profit blog carnival is all about mobile technology and the opportunities it presents for charities.  Here are my fiveways you could be using mobile technology in fundraising:

1. Mobile devices can provoke an immediate response to a message. You don't need to hunt for a pen, phone or website.  If you can come up with a compelling offer that demands an instant response, then mobile is the perfect medium for soliciting small donations.
2. Events offer a great opportunity to secure mobile donations.  You have a captive audience and the chance to tell your story. Imagine a concert where the artist asks everyone to donate £5 to a chosen charity and they won't play a certain song until 1000 people have texted!
3. Tablets could potentially revolutionise face to face giving.  As well as telling an amazing story face to face, you could use your tablet to overcome objections, show photos, videos and really involve the donor and get them to give.
4. St John's Ambulance used mobile brilliantly to get people to text and request a free guide to first aid.  They then rang up the donor to get their address and to also ask for a donation.  The results were fantastic.
5. Mobile devices also offer a great way to engage with donors.  With so many people having smart phones and tablets, you can send instant updates via text or e-mail and get people link through to exclusive content.  The possibilities to use mobile to improve donor care are enormous - engagement, feedback, interaction, storytelling and customer care are all made easier by mobile devices.

Those are just five for starters.  I'm sure there are hundreds more possibilities.  If you are harnessing the power of mobile in your fundraising then do let me know!

 

 

Fundraising Reading Round Up

Here's another list of fundraising links for you to enjoy.  Happy reading!

Paul with seven principles of a good telephone fundraising script.

Kent Philanthropy ask whether we 'manage' or 'respect' our donors?

Jeff shares another stupid nonprofit ad.

Fundraising Coach with two phrases to use when asking for money.

Pamela Grow shares a free report on 'Nonprofit Email Marketing Secrets'.

Jonathon shares some of Steve Job's wisdom.

Passionate Giving on what makes a good fundraising leader and manager.

Karen Zapp on generating donor reviews.

Guidestar on fundraising asking styles.

Lucy summarises a fundraising tech conference and a new report on technology.

Advertise your problems, not just your solutions.

Kivi shares some online fundraising stats and trends.

Katya with fives ways to spark social contagion.

Andy shares 10 of the best word of mouth stories.

Dan Ariely on turning the tables - how to get people to do things they wouldn't normally do.

Tom Peters shares some videos from the Woman in Business forum. Not strictly fundraising, but some interesting thoughts and perspectives on the glass ceiling.

How to make things happen (or what to do when you've a million and one things to do!)

I feel like i'm spinning a dozen plates while juggling knives on a space hopper at the minute!  It's all good and I love being busy, but I've been struggling to keep on top of my priorities and letting my day being taken up with non-urgent, non-important work.

That's why this post from Scott Berkun came at the perfect time.

It is all about prioritising and making things happen.

There's lots of great advice in the post, but the two key takeaways that I've implemented with immediate success are:

1. Defining my number one priority and managing my workload appropriately.
2. Saying no to things that don't help me achieve my number 1 priority.

So simple, but so far it's been very effective in helping me to spin a few less plates and getting me off the space hopper!

What tips and advice do you have for when you feel things are getting on top of you?

The right offer, at the right time: the importance of relevance

I've spotted these posters up in a number of pubs around London in the last few weeks and thought it was a beautifully simple and very clever fundraising campaign.  Run by the British Forces Foundation it asks people to buy returning soldiers a drink by texting to donate £3.00.

Here are five reasons why I think it will do really well.

1. It is a simple, but strong offer that many people will relate to.  Few of us would begrudge buying a returning soldier a drink.
2. It is made in the pub when you are buying a pint. So the offer is being made at a relevant time.
3. It is very simple and easy to give, so people can act immediately.
4. People are usually more generous when they've had a few pints, so you will get a few drunken texts!
5. The costs of the campaign will be minimal, so ROI will be great.  Looking at the press release, posters have been distributed by breweries.  Pubs have also been encouraged to do other fundraising as well.

Relevance is so important in fundraising and you might have the best offer in the world, but if you are asking the wrong people at the wrong time then it will utterly fail.

This campaign is bang on target and I'm sure will have done spectacularly well (imagine the follow up calls and conversion rates for DD!) and for me the campaign is a future SOFII exhibit in the making.

 

Fundraising Reading Round-Up

Here's another list of fundraising articles for you to digest and enjoy.  Thanks for reading!

Mark explains why donors don't want to hear from you.

Some good advice for young and experienced fundraisers from Passionate Giving.

Margaux's third big lesson in fundraising copy.

Simon on donor recognition.

Jonathon on making great charity websites.

Alison on finding the 18th camel.

Paul explains why we should all encourage slactivism. 

101 Fundraising with 6 things you get with fundraising.

The three best times to ask for money.

How personal opinions destroy fundraising effectiveness.

The Agitator debate thank you letters.

Ken Burnett on the tester's dilemma.

Aline on harnessing the power of the underdog - although did she need to mention Shewsbury beating Everton?!

Why do we have our best ideas in the shower? Lucy explains.

Amanda receives an apology she didn't ask for.

Karen on why less is more in direct mail.

Kevin on the value equation (or what's in it for me?)

Katya describes your biggest competitor.

Seth asks if you have a people strategy?

 

Fundraising Mastery: Don't forget the innovation!

My last post on fundraising mastery attracted some interesting comments and tweets and made the point that you also need to make sure you are mastering the right things and don't forget the importance of innovation.

With that in mind here a couple of innovation related items that I hope will be of interest...

I wish I thought of that

I'm delighted to be one of the speakers at 'I wish I thought of that' (or as the cool kids say, 'I WI TOT') an event organised by SOFII.  The concept is beautifully simple: 22 fundraisers will each have five minutes to talk about a fundraising idea that they wished they came up with.

It should be a fantastic afternoon and I looking forward to hearing all the speakers and picking up a few ideas.

At only £25 or £50 a ticket it is a bargain and should provide you with at least two or three ideas that you can take back to your own organisation.  I hope to see you there.

Innovation in Giving Fund

The second round of this funding stream has just opened and is looking to partner with national charities to develop new ways of giving and the fundraising innovations of tomorrow. It's a shame the deadline is before IWITOT, as I'm sure some of the innovative ideas will be re-hashes and re-imaginations of past successful fundraising campaigns and methods.

However, if you've got an idea then why not give it a go - what have you got to lose?

What would you choose? Do you have any ideas of the next 'big thing'?

I'm sworn to secrecy about what I wish I'd thought of, but I'd love to hear what you would talk about. 

Similarly, if you have any innovative ideas that you would like to get off the ground then please share them.

Simply leave a comment or e-mail me - I'd love to hear from you.

In Search of Fundraising Mastery: Lessons from a Sushi Chef

The excellent Gaping Void blog recently featured the story of Jiro Ono, a Japanese sushi chef who has dedicated his life to become a master of his profession.

He does this from a tiny, 10 seater sushi restaurant in Tokyo. 

As Hugh comments:

"Why did he do it that way? Because he wasn’t inte­res­ted in money, he was inte­rested in the MASTERY of his cho­sen craft. The big­ger he made his res­tau­rant busi­ness, the less time he would have to spend on his TRUE calling, making sushi...

"He wasn’t in it for the money, he was in it because it allo­wed him to strive for perfection.

"In a world that often rewards money and office poli­tics over mas­tery, maybe more mediocre peo­ple get to drive fancy cars, live in big hou­ses and wear a lot of bling, but something is lost in the pro­cess. And we are the poo­rer for it.

"Jiro reminds us that it doesn’t have to be that way. You can achieve mas­tery, or at least aim for it, if you decide to.

"But only you can decide that, of course. Only you can decide what kind of exam­ple you want to be for your children."

How many of us are truly trying to master fundraising and not chasing the next promotion or big spending client?

Being honest, not many of us (I'd love to hear your examples of people you think are fundraising masters) and the fundraising profession is worse off for it.

It certainly made me stop and think and I'm going to try and get hold of a copy of the film to learn more about this remarkable chef.

You can watch the trailer below:

 

Friday Reading Round-Up

I hope you had a good Easter.  This month seems to be flying by and it is already time for another reading round-up.  I hope you find it useful.

I'm like a kid before Christmas today, as I'm off to Wembley for the cup semi final tomorrow (come on Everton!!), so apologies for any mistakes or omissions...

Jonathon with some interesting thoughts on getting digital fundraising working.

The Agitator on why we might be looking at donor retention form the wrong angle.

The Agitator also report on the NTEN conference (and it's not all positive - read the reaction here!)

Kev with the secret to a great case study.

A 'sweet' cause related marketing initative in Denmark.

Alison looks at when perfect isn't practical.

Word of mouth is still the most trusted form of marketing.

Agents of Good report on an automatic rise in a donors regular gift.  Good idea or not?

Jeff asks who is going to DIG your fundraising grave?

What's wrong with charity advertising? Mark has the answer.

Wild Woman Fundraising on telling a visual story to engage your donors.

Passionate Giving on the ideal fundraising organisation.

The latest Beautiful Bytes round-up has some interesting news on local Facebook pages and a great infograph.

Kivi with a great guide on taking your newsletter from print to e-mail.

ifundraiser on why content is king.

Katya on boomers and millenials.

What should you do when things go wrong?

Why every fundraiser should support the #giveitbackgeorge campaign

Charities in the UK are having a tough time at the minute. Postage costs are going up by over a third, statutory spending has been slashed, VAT is being added to mailings and the final bit of bad news was that the Chancellor has announced a cap on the amount of gift aid donors can reclaim on their gifts.

This last bit of info is particularly bad news and could have a massive impact on major donor fundraising, as large donors might reduce the amount they give - and CAF research indicates that 7% of donors give 45% of donations.

The will have an impact on nearly all charities that fundraise, as it will also reduce the money available to trust and grantmaking foundations that are funded by wealthy individuals.

That's why I was delighted to see the 'Give it back George' campaign launch so soon after the announcement.  It was great to see all the major sector institutions working quickly to condemn this lazy and counter productive proposal.

If you haven't given your support to the campaign, then I would urge you to do today and send a clear message to the government that our sector isn't an easy target for further cuts.

You can sign the petition as an individual, or better still, sign up your organisation to support the campaign.

I hope the campaign succeeds in forcing a rethink, if it doesn't, then I hope the campaign is ready to fight dirty to highlight the damage this proposal will cause.

 

Fundraising Reading Round Up

The sun has been shining all week in London and Everton got to Wembley in the FA Cup - not a bad week at all!  Here are some of my favourite fundraising articles for you to enjoy this weekend.

Both the Agitator and Paul praise a charity:water thank you video.

Katya hosts this month's Nonprofit Blog Carnival on telling your story with images.

Amazing! Jeff actually likes a charity rebrand!

Mark on serif v non-serif fonts.

Sean on premium v non-premium donors.

Jonathon on striking a chord early.

Barbara Talisman on stewarding donors.

Lianne on the future of community fundraising.

Derek on creative fundraising.

The Agitator with an interesting list of the world's top 100 NGO's.  You might be surprised.

Drayton Bird rediscovers a past direct marketing master. I loved some of the creative examples in the links.

Copyblogger with some of the best headline writing articles.